Friedrich Nietzsche once remarked, "They muddy the water, to make it seem deep."
It seems fitting, especially in the realm of real estate transactions. I receive numerous daily emails from agents about "price improvements" and "new prices" for properties that linger on the market, subtly signaling an initial overpricing.
The real estate landscape has evolved in recent years, with hot markets experiencing a surge in demand. However, traditional methods, such as placing a sign and listing on the MLS, are proving less effective. Factors like interest rate increases impact buyer budgets, making accurate pricing crucial. Low-priced properties sell swiftly leaving money on the table, while overpriced ones languish, costing owners in taxes, insurance, and missed opportunities.
Drawing from almost two decades of appraisal experience, I've encountered unrealistic seller expectations during listing appointments. Unlike traditional agents, I won't endorse accepting a low price, but I won't perpetuate illusory perceptions of property value. This sets my approach apart.
Many agents list properties with prices detached from market reality. Sellers often choose agents based on promises of value, only to face "price improvements" after weeks. Traditional agents' "Price Improvement" often leads to lower net proceeds and attracts low-ball offers. Online syndication sites expose a property's history, raising questions after extended listing periods.
Are you willing to be a desperate seller? Desperation rarely yields the best price. In our marketing process, we eschew traditional "price improvements." Instead, we set an opening bid to attract legitimate buyers and let their competitive nature determine the rest. By creating a forum where bidders compete, we aim to maximize your property's value.
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